We are excited to launch today our Cooking Together campaign which promotes cooking at home. We will be rallying until the end of the year to get supporters for it, sharing experiences of cooking together and ways of incorporating more home cooking in our daily lives. The idea of this campaign is simple: cooking together is a way of making cooking at home a more sustainable activity. And by this we mean, a conscious activity that we can practice on a regular basis, not like a chore, but something to enjoy.
The idea of this campaign comes from something that has worked for Matt and I since we met (even before we got married!) Sharing the activity of cooking made it something interesting to do and beyond the need of feeding ourselves. Here’s our story: we were roommates while interning at a museum about 8 years ago (that’s how we met). At the time our cooking skills were pretty basic, but the interesting thing was how different our backgrounds were. I came from living in a big city in Colombia and Matt came from living in a small town in Tennessee. I remember how cooking basic things for me like “Arroz con Pollo” (a chicken and rice dish) or staple dishes for him like Chicken Parmesan would pick our interests cooking and talking about it. While that may have been the “catch” for us to approach cooking in our lives as a couple in a different way, being able to sustain this activity on a regular basis for the last 7 years has been due to the fact that we have done it (and keep doing it) together.
“At the end of the day we think the most rewarding thing is not only to have this delicious meal in front of us that we made from scratch, is the fact that we enjoyed doing it, and that is what this campaign is all about.”
We may not cook every night together, although those are the best nights as we can enjoy it more splitting tasks and leaving room for important discussions such as to “why you should boil water in a pot with the lid on?”, or “why tossing a salad with the dressing is better than adding it later on the plate?…” but the gist is that we can count on each other for making cooking at home a regular practice. We play the game of taking turns for cooking, depending on who is the busiest, or become the masters of certain tasks (like bread making or pasta making). At the end of the day we think the most rewarding thing is not only to have this delicious meal in front of us that we made from scratch, is the fact that we enjoyed doing it, and that’s what this campaign is all about.
The facts and figures are out there, cooking at home while not in decline any more (the good news!) has yet a long way to go for it to contribute solving issues like obesity and malnutrition as well as making of our food system a more fair one. On the good side as well, the trend of men cooking at home is on the rise! However, one of the biggest issues seems to be cooking quick and easy meals that use a high amount of processed foods vs cooking from scratch real whole foods. And it is not an easy task. These days going to the grocery store to find real whole foods can be a challenge, trying to figure out in a nutritionist style if the ingredient your are getting was made with the real stuff… which opens the following questions:
How much of what we buy at the store can we and should we make ourselves at home? Should we get out of our comfort zone and shop more frequently at Farmers Markets? Should we subscribe to a CSA (Community Supported Agriculture)? Should we grow a garden? Should we homestead many of the things that we consume and use at home? Well, these are all questions we should sort ourselves as we approach the food that we consume with different eyes: with the eyes of a conscious cook and not just of a food consumer. And to really commit, to really follow though with it, we say don’t do it alone! Invite your partner, your kids, your roommate. Make it an excuse to meet new people. You will be surprised with the results!
The main goal of this campaign is to get the conversation going about “Cooking Together“. We want to know about how this strategy is working for you (because we are sure is working for many) and we want to learn from it. Time, budget, and motivation to cook are some of the challenges and we would like to discuss about them:
- How do you fit cooking in your busy schedule?
- How do you manage your budget to afford real whole foods?
- How do you motivate others at home to cook with you?
We know there are many answers to these questions, so the idea is to pose them and share your stories. We want to spread the word, get cooking, and motivate others.
Show Your Support
We invite you to join this party and take action! You can show your support to this idea by:
- Signing a pledge on our campaign on causes.com. There you will find some simple steps to get going and keep up with the campaign progress.
- Print and share your pledge. Here you can sign your name on a visual pledge and print it to paste it in a visible place in your kitchen.
- Share your cooking together moments! Capture those moments when you are cooking with someone else and having fun. Tag them with #cookingtogether and tweet them @getlista. Include a caption with the name of the dish that appears in the photo, and a link (if applicable) so we can credit you. We will include these images on our Cooking Together Gallery.
- Join the conversation. Through this blog, our social media channels, or on our campaign on causes.com. Share your story, the challenges that you face, and your successes. We will be sharing ours too!
And because the best way to make something happen is by action, here’s a simple recipe we should all have under our belts: How to roast a chicken. So simple, so basic, and yet so tasty! For the best results be sure to get a fresh broiler from the Farmers Market.
- Whole Chicken, 1 (3 lbs)
- Salt, 1 teaspoon
- Preheat oven at 450F. Prepare the chicken for roasting
- Pull the skin around the neck down. With your fingers find the join in the neck and cut with...
View Full Recipe with Step-by-Step Instructions at getlista.com